A variety of production features have helped the company throughout its time. These features have helped Lego to create some of the most popular toys in the world. This includes the development of a unique interlocking system and the use of plastic instead of other materials. These unique features helped the company become the most popular toy maker in the world.
In the 1960s, the business continued to expand quickly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model maker. Dagny was adept at making large scale models and worlds that were exhibited in the showroom. This was an excellent way to showcase the potential of LEGO bricks and spark interest among youngsters.
In 1971, the LEGO system began to expand by adding furniture pieces and dollhouses. In 1972, the LEGO system was further expanded with the additions of ships and boats sets that had floating hull pieces. In the 1960s, the company began its international expansion, selling its products in North America via a licensing deal with Samsonite.
In the 1980s and 1990s the company continued to grow in size, diversify and modernize. This led to the creation of an R&D department which has worked to keep the LEGO system at the top of its game in terms of technological innovation. It also saw the introduction of themed sets that let users to build specific models without having to figure out what to do on their own. This was the beginning of more intricate construction and allowed children to get an experience that was more hands-on using Legos.
